Recapture

Signal Loss

Unlock the full potential of revenue growth with a modern first-party data strategy for real-time collaborative decision intelligence.

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Media Owners

Monetize 100% of Ad Inventory and Audiences

SCUBA delivers a first-party data strategy that is future-proofed to adapt to ongoing user choice and changing privacy and interoperability requirements. With a publisher-first approach to your first-party data strategy, SCUBA enables you to monetize 100% of your inventory and known and anonymized audience.

Ad Revenue Measurement and Personalization: Unify all SSP and tabular data to gain a real-time view of your business.

Audience Intelligence and Engagement: Easily create dynamic or propensity audiences on-the-fly across portfolio and privacy choises.

Campaign Measurement and Optimization : Deliver highly effective campaigns for clients or supercharge audience acquisition.

Simplify Data Collaboration: Eliminate the complexity of data sharing for targeting and brand uplift measurement to unlock incrementally.

Brand ROI Acceleration

Effortlessly pinpointing your ideal audience and supercharging campaigns in flight becomes your new norm. Say goodbye to reliance on third-party intermediaries and privacy complexities as we empower your marketing with dynamic audience segmentation, federated learning, sophisticated activation, and in-the-moment measurement.

In-flight Campaign Measurement Optimization: Increase budget efficancy and supercharge ROAS.

Modern 1P data Strategy: Unify all 1P data and enable frictionless multi-party data collaboration across ecosystems, ID Spines, and walled gardens for real-time decisioning.

Precision Audiences: Hit the bullseye with dynamic and predictive segments.

Self-Service Decision Intelligence: Empowers all skills to access rich, accurate insights from incrementality, customer journey analysis, AB testing, retention modeling, and predictive modeling.

Data Provider & Partner

Become an Indispensable Partner to Your Clients

Unleash the full potential of your data. Tailored for Data and Insights Providers who aim to elevate their data offerings, accelerating deal cycles and magnifying deal values. Be the driving force in business triumphs, making data work smarter and faster for your clients.

Accelerated Sales Cycles: move swiftly from quote to cash

Amplify Deal Value: Deliver not just data but actionable insights at scale

Gain Real-Time Visibility: complete visibility into data utilization

Interoperable Data Collaboration: scalable data and insights sharing