Real-Time Decision Intelligence and Trusted Collaboration

The only unified platform built for time series data, accelerating real-time insights without complexity.

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PRODUCT OVERVIEW

DECISION INTELLIGENCE

PRODUCT OVERVIEW

Revolutionizing The Data to Decision Strategy

SCUBA shapes a new category of data collaboration and decion intelligence tools by focusing on what business users want: smarter decisions and better outcomes.

Experience the benefits of seamless data collaboration, enabling you to maximize the value of your first-party data, create secure shares with partners, establish closed-loop measurement, and fortify your enterprise data strategy.

Insight

Optimize digital engagement, build more effective media plans, understand customer perceptions and journeys, and predict business outcomes.

Activation

Build and activate smarter audience-based campaigns with maximum accuracy, reach, and scale.

Measurement

Optimize the customer experience and media spend with cross-channel measurement and analytics. Access holistic performance data across your entire media portfolio and connect to premium data sources.

Collaborative Decision Intelligence Platform

Accelerate Data to Decision

Trusted Data Collaboration

Shift your privacy focus from infrastructure to intelligence, empowering users across the organization with privacy-enhancing technologies. Unlock a world of insights with a data collaboration platform that values performance, streamlines insights, and provides advanced capabilities.

In-The-Moment Insights

Decision Intelligence

Unleash the power of in-the-moment decision intelligence with a lightning-fast engine that processes billions of data points in mere microseconds. Elevate your insights game by enabling everyone at all skill levels to gain rich predictive insights, leverage interactive self-service visualizations, and in-the-moment activation to drive business success.

DECISION INTELLIGENCE

Bridging the Gap from Data to Decisions

SCUBA's Decision Intelligence platform empowers organizations to make informed decisions quickly by bridging the gap between data and decisions. Our self-service UI enables users of all technical skill levels to easily gain rich insights and take action, making it indispensable for business users and advanced users alike.

Decision Intelligence Desktop SCUBA Board

Visual Insights Builder

Leave SQL behind. Using our intuitive visual interface enables you to easily leverage basic language to iterate, solve problems, and answer questions in-the-moment across endless dimensions in seconds.

Prebuilt Insight Templates

Easily access prebuilt insights for common analysis, reducing time-to-business impact from months to minutes.

Customized & Embedded

Protect your data wherever your strategies unfold. Strengthen brand trust and drive fearless innovation with our secure, flexible solutions.

Sophisticated Simplicity

Accelerate from data to decision, empowering users at all skill levels to swiftly transform complex data into in-the-moment actionable insights.

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DATA COLLABORATION

Prioritizing The Business User's Needs

While other data collaboration platforms focus on delivering infrastructure as a service, SCUBA prioritizes the needs of business users. Our Trusted Intelligence suite empowers you to complete your tasks efficiently and securely, ensuring that your data collaboration efforts drive tangible business outcomes.

Environment Interoperability

Unlike traditional clean rooms that may be restricted to a single cloud provider or platform, SCUBA's Collaboration Rooms are designed to operate across multiple cloud and clean room environments, which is essential for collaborating with partners who may use different technologies.

Dynamic Multi-Party Access Management

Our real-time access management lets you decide who can access data and which columns are anonymized, ensuring secure and flexible collaboration. The system adapts to changing roles and data needs, ideal for projects with multiple stakeholders, offering a seamless and secure experience.

Agnostic ID Resolution

SCUBA seamlessly leverages any ID Graphic methodology, facilitating anonymized ID matching right at the point of ingestion. This means your existing frameworks and investments in ID systems, such as LiveRampID, are preserved and enhanced, ensuring a continuity that respects your established processes and partnerships.

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DATA COLLABORATION

Multi-Party Data Collaboration

Experience the benefits of seamless data collaboration, enabling you to maximize the value of your first-party data, create secure shares with partners, establish closed-loop measurement, and fortify your enterprise data strategy.

1P Data Collaboration Rooms

Easily set up a virtual space to securely share, analyze, and activate insights across an organization's data silos and 3P systems without exposing sensitive information.

Native federated subsecond computing enables global brands to gain insights across geographic regions, maintaining data sovereignty, high data integrity, and security, reducing the risk of data leaks or breaches while promoting a unified view of the organization's data landscape.

2P Data Collaboration Clean Rooms

Unlike traditional clean rooms, data remains with the original owner, ensuring enhanced privacy protection and compliance with data regulations.

This secure environment supports seamless data integration, agnostic ID resolutions at the edge, and robust analytical tools, providing comprehensive insights while maintaining optimal performance and scalability. Experience superior, secure, efficient, and compliant data collaboration.

3P Data Collaboration Rooms

SCUBA extends its capabilities to include third-party data providers, allowing organizations to enrich their internal data with external sources seamlessly.

This enhances market analysis, advanced lookalike audience modeling, end-to-end shopper journeys, consumer behavior studies, and predictive analytics. It also manages multi-party access.

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DATA COLLABORATION

Secure Measurement and Intelligence

SCUBA shapes a new category of data collaboration tools by focusing on what business users want: smarter decisions and better outcomes.

Secure Collaboration Rooms

Collaborate with confidence in a secure, isolated environment
Ensure data privacy and compliance with ease
Leverage visual exploration to gain valuable insights without compromising sensitive information

Secure IDMatch

Enable multiple match partners at scale without compromising the security of either party
Maintain full control over your data while enabling seamless collaboration
Leverage advanced security measures to protect your most valuable assets

Decentralized Intelligence

Break free from the limitations of traditional data silos
Bring together firewalled data sets across multiple geographies, divisions and institutions, all without moving the underlying data
Unlock the true potential of your data through secure, decentralized collaboration

MARKETPLACE

Experience The Power of Decision Intelligence in Action!

Access and analyze trillions of audience data points from the leading data provides without data prepping or advanced analytical skills. Experience the immediate benefits from prebuilt insights constructed from combining 3P data sets such as weather, purchasing, location, and behavioral sources.

SCUBA's Insights Marketplace—a collaborative ecosystem where real-time data access meets lightning-fast insights, all at your fingertips. Marketers, Publishers, data scientists, and media analysts prepare to be catapulted to the forefront of market research and consumer insights.

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ACTIVATION

Frictionless Integrations Powering The Modern MadTech Stack

Simplifying data to decisioning with powerful bi-directional integrations enables a continuous flow of insights, activation, and impact measurement as events happen.

Real-Time Decision Intelligence and Trusted Collaboration

The only unified platform built for time series data, accelerating real-time insights without complexity.

Revolutionizing The Data to Decision Strategy

SCUBA shapes a new category of data collaboration and decion intelligence tools by focusing on what business users want: smarter decisions and better outcomes.

Insight

Activation

Measurement

Collaborative Decision Intelligence Platform

Accelerate Data to Decision

Trusted Data Collaboration

In-The-Moment Insights

Decision Intelligence

DECISION INTELLIGENCE

Bridging the Gap from Data to Decisions

Visual Insights Builder

Prebuilt Insight Templates

Customized & Embedded

Sophisticated Simplicity

DATA COLLABORATION

Prioritizing The Business User's Needs

Environment Interoperability

Dynamic Multi-Party Access Management

Agnostic ID Resolution

DATA COLLABORATION

Multi-Party Data Collaboration

Experience the benefits of seamless data collaboration, enabling you to maximize the value of your first-party data, create secure shares with partners, establish closed-loop measurement, and fortify your enterprise data strategy.

1P Data Collaboration Rooms

2P Data Collaboration Clean Rooms

3P Data Collaboration Rooms

DATA COLLABORATION

Secure Measurement and Intelligence

SCUBA shapes a new category of data collaboration tools by focusing on what business users want: smarter decisions and better outcomes.

Secure Collaboration Rooms

Secure IDMatch

Decentralized Intelligence

MARKETPLACE

Experience The Power of Decision Intelligence in Action!

ACTIVATION

Frictionless Integrations Powering The Modern MadTech Stack

Simplifying data to decisioning with powerful bi-directional integrations enables a continuous flow of insights, activation, and impact measurement as events happen.

STAY CONNECTED

The latest in data collaboration, privacy enhancing technology, and in-the-moment industry news.